59,000 runners, 93,024 energy gels and £100m for charity: the London Marathon is booming

The London Marathon is experiencing significant growth, with 59,000 runners participating and 93,024 energy gels consumed, while raising £100 million for charity. The surge in popularity has been largely driven by the growth of running clubs, particularly among young women. Organisers are planning to expand the event further by splitting it across two days in 2027 to accommodate 100,000 runners.