Adidas announces sales and profit boost after Sabastian Sawe’s historic London Marathon ‘supershoe’ run

Adidas has reported a boost in sales and profit following Sebastian Sawe's historic London Marathon run, in which he wore the company's 'supershoe' to break the marathon world record on Sunday. The Kenyan runner's record-breaking performance provided significant marketing momentum for Adidas's footwear line. The company credited the high-profile achievement with driving increased consumer interest and financial gains.