Adidas shares soar after Sebastian Sawe smashes two-hour marathon barrier in new ‘supershoe’

Kenyan athlete Sebastian Sawe made history at the London Marathon on Sunday by breaking the two-hour marathon barrier while wearing Adidas's new 'supershoe'. The achievement sent Adidas shares soaring, highlighting the commercial impact of the performance. The feat marks a landmark moment in long-distance running and a major marketing milestone for the German sportswear brand.