Alpine Lands Gucci as Formula 1 Title Sponsor for 2027

Luxury fashion brand Gucci will become the title sponsor of the Alpine Formula 1 team from 2027, with the squad rebranded as the Gucci Racing Alpine Formula One Team. This marks Gucci's first-ever affiliation with an F1 operation, and the team will race in the colors of Gucci's new racing platform, featuring a distinctive black-and-gold logo. The deal was facilitated by Luca de Meo, CEO of Gucci's parent company Kering, who previously spent six years as CEO of Alpine's majority owner Renault.