BBC WIN the World Cup ratings war with ITV: Beeb boast a FOUR-times bigger audience than broadcast rival after ditching work from home studio for the New York final

The BBC significantly outperformed ITV in UK viewership ratings for the World Cup final held in New York, according to Daily Mail Sport. The BBC's peak audience share was four times greater than ITV's, while its average audience share advantage was 4.06 times greater. The BBC also notably abandoned its work-from-home studio setup for the final broadcast.