Big Ten limits schools' involvement in outside NIL deals

The Big Ten conference has implemented new rules limiting the involvement of member schools in outside NIL (Name, Image, and Likeness) deals, according to a report by ESPN's Jake Trotter published on October 28, 2026. The policy restricts how universities can participate in or facilitate NIL arrangements negotiated outside of official school channels. The move reflects ongoing efforts by major college conferences to regulate the rapidly evolving NIL landscape in collegiate athletics.