Can MLS capitalize on World Cup fervor in the U.S.?

ESPN's Ben Strauss examines whether Major League Soccer can leverage the momentum and enthusiasm generated by the FIFA World Cup being hosted in the United States. The article frames MLS as being at a critical juncture, questioning what risks the league is prepared to take as it enters its next phase of development. No specific statistics or outcomes are cited in the excerpt, but the piece centers on the league's strategic opportunity amid rising domestic soccer interest.