Crowning glory: Aurora on creating athletics for the modern age with the first London Athlos

Athlos London, a female athletics event held at StoneX Stadium, attracted 7.3 million viewers across broadcast and streaming platforms. A sold-out crowd witnessed 42 elite female athletes compete across seven events, with the competition producing three Athlos meeting records and one national record. The event was positioned as a modern reimagining of athletics, focused exclusively on female athleticism.