EBU and European Athletics Finalise Major Media Rights Extension Through to 2031

The European Broadcasting Union (EBU) and European Athletics have finalised a media rights extension that will run through to the end of 2031, surpassing the previous deal's 2027 expiration date. The partnership, which originated in 1981, will mark nearly 50 years of continuous collaboration and ensures free-to-air coverage of major European athletics events. By the end of the extended cycle, the agreement will have encompassed 27 European Athletics Indoor Championships, 15 European Athletics Championships, and 32 SPAR European Cross Country Championships.