Gary Neville, Michael McIntyre and the exploitation of football fan media

Football365 columnist 'A Coward' writes an opinion piece examining the monetisation of fan-led football media, referencing Gary Neville and comedian Michael McIntyre in the context of a new fan-focused app that was pitched to football supporters in spring 2024. The article questions why fan-generated content and participation is being commercially exploited without financial compensation being shared with the fans themselves. The piece, published on 25 April 2026, raises ethical concerns about the business models emerging around supporter media platforms.