Good Good sacks executives over advert showing woman being pushed over

American golf brand Good Good has fired two senior executives, CEO Matt Kendrick and president Joe Flannery, following widespread backlash over an advertisement created for golf club manufacturer Callaway that depicted a woman being pushed to the ground. Vice-president of brand and marketing Jeffrey Lefkovits was also reported to have been let go. The company, which has 2.1 million YouTube subscribers and has been producing golf content since 2020, announced the departures amid significant public criticism of the ad.