Hard Rock secures title rights for F1’s Miami GP from 2027

Hard Rock International has secured title sponsorship rights to the Formula 1 Miami Grand Prix from 2027, signing a multi-year agreement with race promoter South Florida Motorsports. The US event will be renamed the 'Formula 1 Hard Rock Miami Grand Prix,' with Hard Rock gaining branding across the podium, fan festival, and trackside signage at the Miami International Autodrome. Hard Rock replaces Crypto.com, which held title rights since the race's inaugural edition in 2022, though Crypto.com retains its role as F1's exclusive crypto partner through 2030.