
โณGolf
How the $5bn Saudi bet on LIV Golf unravelled
Saudi Arabia's Public Investment Fund (PIF) invested approximately $5 billion into LIV Golf, but the upstart league has been unable to build a financially sustainable business model and remains entirely dependent on PIF's wealth. The venture has effectively unravelled as LIV Golf failed to generate sufficient independent revenue to justify the massive outlay. The collapse highlights the challenges of using sovereign wealth to establish a competitive alternative to an established sports league.
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