How ‘WAG’ jackets won the NHL playoffs: Brackets, cowboy fringe and a dominant McDavid

During the 2025 NHL Stanley Cup playoffs, wives and girlfriends of players on all 16 participating teams commissioned custom-designed jackets to wear at home games, featuring logos, jersey numbers, and unique stylistic elements ranging from suede to leather materials. The trend has grown into a fashionable postseason tradition, with some partners also ordering additional custom items like windbreakers and jeans. Philadelphia Flyers defenseman Travis Sanheim was among the players who immediately contacted their partners about the jackets after clinching a playoff berth in mid-April.