ICC turns to Roblox, creators & extra languages for Women’s T20 Cricket World Cup

The International Cricket Council (ICC) is expanding its digital and promotional strategy for the Women's T20 Cricket World Cup by partnering with the popular gaming platform Roblox. The ICC is also working with content creators and broadening its multilingual coverage to reach new and diverse audiences globally. These initiatives reflect the governing body's efforts to grow the profile of women's cricket and engage younger fans through innovative channels.