Inside Cadillac's Miami GP homecoming - "We're trying to give F1 fans something different"

Cadillac marked its debut Miami Grand Prix as F1's 11th team with a significant off-track presence, taking over Jungle Plaza in Miami's Design District for a free two-day fan event that included an appearance by Sergio Perez and activations from sponsors Jim Beam and Tommy Hilfiger. The team also secured advertising space at Miami International Airport and displayed a car at Hard Rock Stadium. While on-track competitiveness remains a longer-term goal, the team aimed to establish its brand identity with F1 fans from the outset.