Inside Josh Kerr’s controversial Project 222 and the fight to be noticed

British middle-distance runner Josh Kerr is targeting Hicham El Gerrouj's 27-year-old world mile record of 3:43.13, which has stood since 1999, in an event set to take place in London. The attempt is part of Kerr's so-called 'Project 222,' a high-profile initiative that has generated controversy in athletics circles. The project represents Kerr's bid to elevate his public profile while chasing one of track and field's most storied records.