Inside the fall of the Hundred: Attendances down, prices up and locals snubbed as counties fear massive divide once IPL windfall wears off. 'We've seen this all before - it was called LIV Golf. Is the Hundred even going to be here in three years?'

The Hundred cricket competition is facing significant challenges as attendance figures have dropped while ticket prices have risen sharply, according to county executives. One county executive warned that local fans have been alienated by rebranding efforts and that ticket sales are 'through the floor.' Concerns are growing within the sport about the competition's long-term viability, with comparisons being drawn to LIV Golf, and fears that the expected IPL financial windfall may not be enough to sustain the format.