Inside the plan to make Victor Wembanyama the biggest athlete on the planet

Victor Wembanyama, the 7-foot-4 San Antonio Spurs star, declared his intention to become the face of the NBA during a meeting with Nike executives, stating 'I'm not gonna give basketball a choice of who the face is going to be.' The meeting took place while Wembanyama was still recovering from a blood clot that had threatened his career. With LeBron James, Steph Curry, and Kevin Durant all approaching retirement, NBA executives are actively working with Wembanyama's inner circle to position him as the sport's next global superstar.