International Tennis Federation completes rebrand to World Tennis

The International Tennis Federation (ITF) has officially completed its rebrand to 'World Tennis,' effective June 25, 2026, following an initial announcement in October. The rebrand includes a new logo developed with UK-based creative agency Storm Brands. World Tennis CEO Ross Hutchins, previously hired from the ATP, said the new name is intended to establish a clear global identity for the organization, with goals including growing tennis participation from 106 million to 140 million players worldwide.