Is FIFA selling the World Cup? What to know about Gianni Infantino investment plan UEFA says 'crosses a line'

FIFA president Gianni Infantino has announced plans to create a new subsidiary aimed at generating additional revenue for the governing body following the financial success of the 2026 FIFA World Cup. The investment plan has drawn criticism from UEFA, which stated that the proposal 'crosses a line.' The initiative represents FIFA's broader effort to expand its commercial operations beyond the World Cup itself.