Jake Paul brings boxing to TikTok, targets younger audiences with Serrano fight

TikTok will make its boxing debut by broadcasting a women's featherweight title fight between Amanda Serrano and Lucrecia Manzu on August 21 at Pechanga Resort & Casino in Temecula, California. Serrano, 37, will defend her WBO and WBA world featherweight titles in a bout promoted by Most Valuable Promotions (MVP), co-founded by Jake Paul and Nakisa Bidarian. The partnership was reported on July 16, 2026, and aims to bring boxing to younger audiences on the social media platform.