Jake Paul just took over the UFC's biggest competitor — here's what it all means

Jake Paul and his business partner Nakisa Bidarian announced on Thursday, July 30, 2026, that their promotion company Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have begun a merger to create a new joint combat sports entity. The combined company will merge MVP and PFL's rosters and infrastructure, positioning itself as what is being described as a new global combat sports powerhouse. The move is seen as the most significant challenge to UFC's market dominance in over a decade.