Josh Kerr: Ultimate Championship 1500m winner ramps up debate over country vs brands kit

Josh Kerr won the 1500m at the Ultimate Championship in Budapest on Sunday, becoming Great Britain's first ever Ultimate Champion. After his victory, Kerr deliberately covered the Nike logo on his Great Britain kit by placing his custom-designed Brooks running spikes over his shoulder, making a pointed statement about the ongoing debate between athlete brand sponsorships and national federation kit deals. The gesture reignited discussion around funding and kit rights in athletics.