LIV Golf makes significant announcement regarding long-term future

LIV Golf has retained investment bank Ducera Partners LLC to lead its long-term capital strategy, as the league seeks new investors ahead of the Saudi Arabian Public Investment Fund (PIF) ending its financial backing after the 2026 season. Ducera, founded in 2015 by CEO Michael Kramer, has advised on over $850 billion in transactions across sport, media, and entertainment. LIV Golf CEO Scott O'Neil stated the focus is on building a sustainable financial foundation, with the league transitioning to a diversified, multi-partner investment model.