Liverpool agree £60m-a-year shirt sponsorship deal with Turkish Airlines

Liverpool have agreed a five-year shirt sponsorship deal with Turkish Airlines worth more than £60m per year, totalling over £300m. The deal, which may be the most lucrative in Premier League history, will come into effect from the start of the 2027-28 season. Turkish Airlines will replace Standard Chartered, who have been Liverpool's main shirt sponsor since 2010, appearing on the men's, women's, and academy match shirts.