LVMH and Formula 1® Rev up for the New Season

The 2026 Formula 1 season is set to begin this weekend in Melbourne, Australia, marking the second year of the global partnership between luxury goods conglomerate LVMH and Formula 1. LVMH, which reported 80.8 billion euros in revenue in 2025 and oversees 75 prestigious Maisons, has aligned its brand portfolio with the pinnacle of motorsport. The partnership continues to blend high-end luxury branding with the global reach of Formula 1 racing.