MLS Launches Largest Coordinated Campaign in League History Ahead of Season Return

MLS has launched its largest coordinated marketing campaign in league history ahead of the season's return on July 16 and 17, with all matches broadcast on Apple TV and select matches on FOX and Bell networks. The campaign, titled 'Thanks World, We'll Take It From Here,' features high-profile figures including Lionel Messi, Son Heung-Min, David Beckham, Matthew McConaughey, Magic Johnson, and Kevin Durant. The campaign spot includes an Amazon Music Original cover and aims to invite fans to make MLS their next sporting destination.