MotoGP now has the same American owners as Formula 1 – can it become as popular?

Liberty Media, the American ownership group that controls Formula 1, has also acquired MotoGP, prompting discussion about whether the motorcycle racing series can reach F1's level of popularity. The article, published on August 7, 2026, comes a month after Formula 1 recorded a world-attendance record, while MotoGP heads to Silverstone for the British Grand Prix. Journalist Kieran Jackson examines the gap that still exists between the two motorsport properties, with reigning world MotoGP champion Marc Marquez having recently won a race in Germany.