NASCAR viewership slides to historic low ahead of season finale

The NASCAR Cup Series race at Martinsville on Sunday averaged 1.99 million viewers on NBC, marking a 15% decline from the previous year's figure of 2.35 million viewers. This viewership total is the lowest ever recorded for a non-delayed NASCAR Cup Series race broadcast on network television. The ratings drop is particularly notable as it comes ahead of the season finale and reverses a prior period of viewership growth.