NBA star Curry signs 10-year deal with China's Li-Ning

Four-time NBA champion Stephen Curry, 38, has signed a 10-year global brand partnership with Chinese sportswear company Li-Ning, ending his sneaker free agency. The deal was announced on Monday, June 1, 2026, with Curry revealing it on social media and describing it as 'the partnership of a lifetime.' Curry had previously spent 13 years with Under Armour before parting ways with the brand last November.