NBA's Stephen Curry signs long-term deal with China's Li Ning

Golden State Warriors star Stephen Curry has signed a long-term endorsement deal with Chinese sportswear brand Li Ning, extending their partnership beyond his previous agreement. The deal marks a significant investment by Li Ning in one of basketball's most marketable players, who has been associated with the brand for several years. The partnership is expected to include continued signature shoe releases and apparel lines under the Curry Brand umbrella with Li Ning.