Oura expands reach in tennis with Coco Gauff, Taylor Fritz sponsorships

Wearable fitness tracker Oura has signed Coco Gauff and Taylor Fritz as brand ambassadors, expanding its existing tennis portfolio that already includes the USTA and US Open sponsorships. The two American stars will appear in marketing materials and share content about using the Oura device in their preparation leading into the US Open at the end of August 2026. Oura, which filed for an IPO in May, has been broadly active in sports sponsorships, also partnering with U.S. Soccer, Team USA, LA28 Olympics, Harry Kane, Declan Rice, and previously the NBA, NASCAR, and UFC.