Performance In Every Detail: Audi’s Four Rings Reimagined for Formula 1 2026

Audi has partnered with creative studios FutureDeluxe and BBH to launch three new films for sponsorship idents on Sky Sports F1, ahead of the brand's Formula 1 entry in 2026. The films highlight three key elements of Audi engineering: high-voltage orange cables representing electric power, signature LED lighting choreography, and premium leather with visible stitching. Creative Director Yas Vicente stated the project aimed to show how craftsmanship meets technology, while reimagining Audi's iconic four rings logo as a sculptural object.