PGA Tour’s Biggest Events Deliver Ratings Gains Ahead of TV Talks

The PGA Tour's eight signature events this season averaged 3.44 million viewers for their final-round broadcasts, with the seven excluding the new Cadillac Championship averaging 3.59 million viewers. Viewership increased compared to 2025, despite challenges in direct comparison. These ratings are significant as the PGA Tour prepares for a new two-track Championship Series model launching in 2028, which will feature purses of at least $20 million at many of the same venues as current signature events.