PR Stunt Watch: The London Marathon edition

The 2025 London Marathon set a Guinness World Record for the largest number of marathon finishers, with 59,830 people crossing the finish line. The event attracted notable PR activations from brands including Vaseline, which positioned itself as the 'Official Nipple Protector,' alongside involvement from the National Deaf Children's Society, Speedo, and Nothing. Individuals also made headlines, such as Jordan Adams, who ran carrying a 25kg fridge to raise awareness of frontotemporal dementia in honour of his mother.