Premier League fans race to get 'lowest ever price' Sky Sports deal before kick-off

Virgin Media has launched a 'Summer of Sport' sale offering a bundled TV, sport, Netflix, and fibre broadband package at nearly £100 off, timed ahead of the 2026/27 Premier League season. The deal is being marketed as the 'lowest ever price' for Sky Sports access. The new Premier League season is scheduled to kick off on Friday, August 21, 2026.