Premier League front-of-shirt gambling sponsor ban ‘barely scratched the surface’, study finds

A new study has found that the Premier League's ban on front-of-shirt gambling sponsorships has had a minimal impact on reducing the overall exposure of gambling brands in English football. Researchers suggest the ban, which came into force in 2026, left numerous other advertising channels untouched, including pitch-side hoardings, sleeve sponsorships, and digital platforms. The study calls for more comprehensive regulations to meaningfully address the relationship between gambling companies and the sport.