RL Commercial confirm Betfred partnership to end

RL Commercial has confirmed that Betfred's title sponsorship of Super League, the Challenge Cup, and England Rugby League will end after the 2026 season, concluding a partnership that began in 2017. Betfred owner Fred Done cited the UK government's 2024 Budget as a key factor in the decision, with resulting tax rises and wage inflation leading to the closure of 132 Betfred shops. Interim RFL CEO Rhodri Jones praised Betfred as an outstanding partner for nearly a decade and indicated that new commercial partners would be announced soon.