Shedeur Sanders earns $17.7 million from NFL’s licensing income, even better than Patrick Mahomes

Shedeur Sanders, the Cleveland Browns quarterback, earned $17.7 million from NFLPA group licensing income in 2025, surpassing established stars including Patrick Mahomes, according to Front Office Sports. Despite sliding in the NFL Draft and still competing for a starting position, Sanders' brand power has generated off-field earnings that far exceed typical rookie levels. The figure highlights his commercial appeal as one of the NFL's most marketable names even before securing a prominent on-field role.