Snooker's biggest ever match? Why hundreds of millions are set to watch world champion Zhao Xintong and national hero Ding Junhui lock horns at the Crucible for quarter-final spot

The World Snooker Championship is set to feature a highly anticipated clash between reigning world champion Zhao Xintong and Chinese national hero Ding Junhui, with a quarter-final spot at the Crucible on the line. The match is expected to draw hundreds of millions of viewers, potentially making it the most watched snooker match in history. Both players are major stars in China, giving the contest enormous appeal to the country's vast sports audience.