Spurs-Knicks Game 4 becomes most-viral NBA game ever on social media

Game 4 of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs has become the most-viral NBA game ever on social media, generating over 3 billion views. The Knicks completed the biggest comeback in NBA Finals history, overcoming a 29-point deficit to win and take a 3-1 series lead over the Spurs. The overall 2026 NBA Finals series has now accumulated more than 8 billion social media views.