Steph Curry signs with Chinese brand Li-Ning after Under Armour split

NBA star Steph Curry has signed a new endorsement deal with Chinese sportswear brand Li-Ning after ending his 12-year partnership with Under Armour in 2025. The move sees Curry join a growing list of high-profile athletes being signed by Chinese firms seeking to expand their global brand presence. Li-Ning, one of China's leading sportswear companies, secured the deal as part of a broader push by Chinese brands to compete on the international stage.