Stephen Curry signs new shoe deal with Chinese company Li-Ning reportedly worth over $400 million after Under Armour split

Golden State Warriors star Stephen Curry has signed a 10-year shoe endorsement deal with Chinese company Li-Ning, reportedly worth over $400 million, announced on Monday June 2, 2026. The deal covers basketball products, athleisure, a golf line, and gives Curry the ability to sign other athletes under his brand. Curry confirmed the partnership on Instagram, having parted ways with Under Armour after more than a decade together, and reportedly turned down at least one more lucrative offer in favor of Li-Ning.