Stephen Curry signs sneaker deal with Li-Ning after long Under Armour stint

Golden State Warriors star Stephen Curry has signed a 10-year sneaker deal with Chinese sportswear brand Li-Ning, bringing his Curry Brand to the company after spending over a decade with Under Armour. The agreement will cover basketball, athleisure, and a full golf line, and will also allow Curry to sign athletes under his brand. During the 2025-26 season, Curry had been a sneaker free agent, wearing shoes from multiple brands and auctioning them in April to raise $1.7 million for his foundation.