The race to a million: are seven-figure salaries the best way to grow women's cycling?

Women's cycling is approaching a milestone as riders like Demi Vollering, recently re-signed with FDJ United-Suez, and Tour de France Femmes winner Pauline Ferrand-Prévot are believed to have already crossed the €1 million annual salary mark. Spanish rider Paula Blasi is also in contention for the seven-figure benchmark, with super agent Alex Carera — who manages Tadej Pogačar — involved in pushing salary negotiations forward. The article raises the broader question of whether such high wages are the right strategy for building a financially sustainable women's cycling ecosystem.