TNT Sports grows Tour de France viewership by 58% in absence of free-to-air rival

TNT Sports, operated by Warner Bros. Discovery, reported a 58% increase in Tour de France viewership after securing exclusive rights to broadcast the race. The audience boost came following the absence of a free-to-air competitor, meaning TNT Sports held sole broadcasting rights for the event. Warner Bros. Discovery attributed the significant viewership growth directly to the exclusive rights deal.