Today in F1: Formula 1 Launches Pompeii Collection, Extends DAZN Deal Through 2030

Formula 1 announced two significant developments on September 8, 2026, including a fashion collaboration with Madrid-based lifestyle brand Pompeii and a broadcast rights extension with DAZN. The DAZN deal will keep the streaming platform as the exclusive home of Formula 1 in Spain, Portugal, and Andorra through the 2030 season. The announcements signal F1's continued push to strengthen its commercial and media presence in the Iberian market.