UFC loses $30m on Freedom 250 event at White House

UFC's parent company TKO Group Holdings revealed that the Freedom 250 event held at the White House in June resulted in a $30 million (£22m) loss, which was an anticipated outcome. The event was attended by US President Donald Trump, who met with fighters inside the Oval Office beforehand, and drew an estimated 4,300 attendees. Despite the significant loss from this one-off event, TKO reported that UFC's overall revenue still increased in the second quarter of 2026.