UFC puts total Freedom 250 viewers at 34 million based on new international data

UFC has revised total viewership for its Freedom 250 event at the White House upward to an estimated 34 million people globally, nearly double the initial figures. Paramount+ originally reported 7 million average U.S. viewers on June 18, with UFC later citing 17 million across the U.S. and Latin America. The updated 34 million figure incorporates international data from countries including Australia, China, India, South Korea, New Zealand, and the U.K., sourced from Nielsen, Adobe Analytics, UFC Fight Pass, and pay-per-view buys, making it one of the most-watched events in UFC history.